Privacy Policy

Privacy Policy

Last updated: December 18, 2025

This Privacy Policy describes how BEHIND THE BLING collects, uses, and protects your personal information in compliance with Indian data protection laws and Information Technology Act, 2000.

Information We Collect

We collect information you provide directly to us, including:

  • Name, email address, phone number
  • Billing and shipping address
  • Payment information (processed securely through Razorpay)
  • Order history and preferences
  • Communication preferences

Payment Information Security

All payment transactions are processed through Razorpay, a PCI-DSS compliant payment gateway. We do not store your complete card details, CVV, or banking passwords. Razorpay uses industry-standard encryption to protect your payment information.

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Communicate with you about your orders and account
  • Send marketing communications (with your consent)
  • Improve our products and services
  • Prevent fraud and ensure security
  • Comply with legal obligations

Information Sharing

We do not sell your personal information. We share information only with:

  • Razorpay (payment processing)
  • Shipping and logistics partners
  • Service providers who help us operate our business
  • Law enforcement when required by law

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Opt-out of marketing communications
  • Withdraw consent for data processing

Cookies

We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookies through your browser settings.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Contact Us

For questions about this privacy policy or to exercise your rights, please contact us at our registered address or email.